By LolaT
27 Sep 2024
Tags
mobilité ; billettique ; billetterie mobile ; smartcities

Enabling mobile payments in public transport: the contribution of Apple Pay

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A mobile payment solution that helps streamline access to transport services.

Before joining OMEA ID, airweb was already supporting transport stakeholders in integrating innovative mobile payment solutions. The adoption of Apple Pay formed part of this approach, with a clear objective: simplify payment and streamline access to mobility services.

As travel behaviours evolve rapidly, passengers expect simple, fast and secure journeys, managed directly from their smartphone.

Apple Pay: enhancing the passenger experience

Apple Pay enables purchases to be completed in seconds, without complex account creation or repeated entry of card details. Transactions are secured through biometric authentication integrated into Apple devices.

For transport services, this solution helps to:

  • Reduce friction at the point of payment
  • Accelerate transaction times
  • Improve accessibility to digital services

Integration designed for transport environments

airweb developed Apple Pay integrations tailored to the specific constraints of mobility platforms: high transaction volumes, peak demand and stringent security requirements. The goal was to deliver a reliable solution that integrates seamlessly into existing customer journeys.

This approach allowed operators to introduce mobile payment without disrupting their technical architecture, while meeting passenger expectations.

Expertise now embedded within OMEA ID

This digital payment expertise is now fully integrated into OMEA ID’s offering. The integration of airweb enables OMEA ID to build on proven experience and support transport networks in deploying modern, unified payment journeys.

OMEA ID continues to develop usage-driven solutions, where payment acts as a facilitator of mobility, benefiting both operators and passengers.

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