m-Ticket redesign: a refreshed design for a smoother experience

A visual and functional evolution focused on ease of use and enhanced mobility performance.

OMEA ID supports transport networks in the continuous improvement of their digital services. The redesign of the m-Ticket reflects this commitment, with a clear objective: deliver a more readable, more intuitive and better-adapted digital ticket for everyday passenger use.

The m-Ticket is a key touchpoint between the passenger and the network. Its design directly influences service perception and journey fluidity.

A user-centred design

The new m-Ticket interface is built around a clear information hierarchy. Essential elements are immediately visible, making the ticket easier to understand and use while travelling.

This redesign makes it possible to:

Improve ticket readability
Enhance clarity during validation and inspection
Reduce the risk of user error

An optimised experience for all stakeholders

The redesigned m-Ticket adapts to different usage contexts and operational constraints. The interface ensures quick readability on smartphones, regardless of conditions, while also supporting inspection staff in their daily work.

This approach contributes to smoother and more reliable operations for transport networks.

OMEA ID expertise in digital ticketing

With this redesign, OMEA ID reinforces its expertise in digital ticketing service design. Design becomes a true operational lever, supporting both passenger experience and network performance.

OMEA ID continues to develop simple, effective and usage-driven mobility solutions, aligned with today’s passenger expectations.